Stockholms Stadsmission helps the homeless of Stockholm. They need to get their message out without media spending.

To inspire blogs and sites to supply free media space, we created a collection of homeless banners in need of shelter, available on Once embedded, banners would display how long they had been hosted, and by whom. They also developed a warmer color the more clicks they received and the longer they were hosted. All clicks led to Stockholms Stadsmission's donation page.

* 415 participating sites * 36 million impressions
* 300% increase in donations compared to the same period last year.